Roadside Attractions handled theatrical marketing in North America and used its business relationship with Lionsgate to open the film wide in the United States. Battle for Terra received uncharacteristically little marketing for a wide release film. The television campaign consisted of a small number of television spots on Cartoon Network and a handful of network television ads in select markets. Awareness for the film on its opening weekend was subsequently little to non-existent. This strategy of having a disproportionately small advertising campaign for a wide release was employed only one other time a year earlier with the film Delgo. The results for that film were disastrous as the $40 million Delgo grossed a mere $694,782 on 2,160 screens. The lower costing Battle for Terra fared considerably better by taking in more than twice as much revenue ($1,647,083) on roughly half as many screens (1,159) and continued on to gross $6 million internationally. Battle For Terra opened May 1 in the United States against 2 other wide releases: X-Men Origins: Wolverine (4,099 screens) and Ghosts of Girlfriends Past (3,175).
Animation movie's ratings
Battle for Terra
(2007) " They are coming"
Country | |
Runtime | 1 hr 30 min |
Budget | $4 000 000 |
Premiere: World | $6 195 553 May 1, 2009 |
USA | $1 647 083 |
Other countries | $4 548 470 |
Box Office – Budget | $2 195 553 |
Premiere: USA | $1 647 083 September 20, 2008 |
first day | $252 579 |
first weekend | $1 082 064 |
theaters | 1159 |
rollout | 245 days |
Digital: World | September 22, 2009 |
Production Companies | |
Also Known As | Terra 3D (Poland) |