He started working in radio when he finished school. His first station was KMUR in Salt Lake City, Utah. Following this, he moved on to KORL, KGMB and KKUA in Honolulu, Hawaii, before moving to KCBQ in San Diego in 1969. He stayed in California, working on KYA San Francisco and KMPC Los Angeles. He made his last broadcast in 1985.
He began his voice-over work in 1978 when he moved to Los Angeles. His first role was as a salesman in an episode of Richie Rich for Hanna-Barbera. Ross has voiced radio and television commercials for companies including Wal-Mart, AT&T, Volkswagen, Coca-Cola, Mattel, Goodyear, Disney, Hoover, Anheuser-Busch, Southwest Airlines, and Kelloggs, and has done promo works for CBS, NBC, ABC, TBS and Fox Kids, using an American accent in all of his performances. His best-known work in that field was as the promotional announcer for Game Show Network through the late 90s into the mid-2000s.
